Cheryl Caldwell - William Raveis - The Dolores Person Group



Posted by Cheryl Caldwell on 7/24/2020

It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.





Posted by Cheryl Caldwell on 1/17/2020

The number one factor that affects the length of time a house remains on the market is curb appeal. That's the consensus of real estate professionals across the country, and was documented in a recent study by a well-known real estate website.

So if it's such a high priority, then why do a lot of homeowners skimp on that aspect of preparing their home for a fast sale? Sometimes it's a lack of awareness; other times it may be a lack of money. In extreme cases, it can be quite pricey to transform a home from "shabby" to "exquisite!" That's an unusual scenario, though, and in most cases the cost of enhancing your home's curb appeal should be both affordable and cost effective.

Where to Begin

The ideal visual (and visceral) effect you want to achieve can be summed up in ten words: fresh, well cared for, aesthetically pleasing, manicured, meticulous, updated, and clean. Perhaps a more concise way to describe the image you want to project to potential buyers is "pride of ownership." Once you're conveying that impression, people are going to make positive assumptions about the value and condition of your home. While it's not necessary that the front of your property and home look perfect in every imaginable way, it is important to pay attention to small details and overall impressions.

Some homeowners will see this goal as an overwhelming challenge, but it doesn't have to be. The first hurdle is to take care of the basics, such as making sure your lawn always looks freshly mowed and that there's no signs of peeling or faded paint on your home and garage. Pulling weeds, placing a few colorful hanging flower baskets in strategic locations, and trimming overgrown bushes and trees are also effective ways to make your property look more desirable.

An advantage of working with a seasoned real estate agent is that they can quickly size up the outside appearance of your home, and make cost-effective suggestions of ways to improve curb appeal and increase the attractiveness of your property. When it comes to selling your house in the shortest period of time, first impressions are vitally important.

One helpful tactic for getting your house noticed by house hunters and real estate agents is to take a walk (or drive) in your neighborhood to see how your curb appeal stacks up to other homes for sale in the area. Ideally, you want your home to look at least as good, if not better, than other nearby properties. Since potential buyers may be focusing their search on specific neighborhoods, such as yours, you'll be giving yourself more of an "inside track" in the real estate market by making sure your home compares favorably to others in the immediate area -- both inside and out.





Posted by Cheryl Caldwell on 10/25/2019

Selling your home can be an exciting time because it usually represents a positive change in your life. Chances are, putting your house on the market means you're moving up in your career, expanding your family, or even retiring.

Regardless of the reason you're selling your home, one thing's for certain: You'll want the process to go as smoothly as possible!

The first step to making that happen involves choosing a real estate agent who's experienced, easy to work with, familiar with your neighborhood, and ready to help you navigate the many twists and turns of selling your home. If this is the first time you've sold a home -- or if you haven't done it in a decade or more -- you'll need lots of advice on everything from pricing your home correctly to enhancing its appearance and making the best possible impression on potential buyers.

Since you usually don't get a second opportunity to make a great first impression, there are two crucial concepts to remember that can make or break your chances of selling your house at the best price and in a relatively short period of time.

Curb Appeal: One of your top objectives in listing your house is to attract as many qualified buyers as you can. The first hurdle you'll need to clear is making your property look inviting from the outside.

Whether you're selling real estate or consumer products, attractive packaging is what catches people's attention and draws them in. The outside appearance of your home and yard is the first thing that triggers either interest or disinterest among prospective buyers. House hunters often make a snap decision in a matter of seconds about whether to pursue a real estate listing, and that decision is typically based on factors like the condition of your lawn, the neatness of your shrubbery, and the appearance of the exterior off your house.

Basic ways to enhance your home's curb appeal would include applying a fresh coat of paint, maintaining a manicured lawn, and -- if the season allows -- placing colorful potted or hanging flowers on your porch or near your front door. Good curb appeal advice would vary, depending on the style, size, layout, and condition of your property, so the best place to turn for customized curb appeal ideas would be your real estate agent.

Home Staging: Most people are familiar with the concept of home staging, but don't necessarily know how to go about it in the most effective way. Part of the problem stems from the fact that homeowners can't objectively look at their own home and see what needs to be improved or changed. Outside opinions, such as those from a professional home stager, Realtor, or home decorator, can be extremely helpful. If you happen to have a friend or relative with a flair for home organizing or decorating, they may be willing to provide you with some productive suggestions, too!





Posted by Cheryl Caldwell on 6/21/2019

If you recently added your house to the real estate market, it may be only a matter of time before you sell your house. In fact, if you know what to expect after a home listing is published, you can plan accordingly for all stages of the home selling journey.

Now, let's take a look at three tips to help you prepare for the home selling process.

1. Craft an Engaging and Informative Home Listing

Oftentimes, a home listing may dictate a seller's success. If a seller creates a listing that fails to effectively highlight a house's benefits, buyers may shy away from the residence altogether. On the other hand, a seller who crafts an engaging and informative listing can increase the probability of a fast, profitable home selling experience.

Your home listing should include relevant information about your residence, including details about your house's age and condition. Also, it may be beneficial to include high-resolution photographs of your house to help buyers envision what life may be like if they purchase your residence.

There is no need to stretch the truth in your home listing, either. Because if you fail to provide homebuyers with accurate information about your home – and these buyers discover "hidden" home problems during an inspection – you ultimately may put a potential home sale in jeopardy.

2. Make Your Home Available to Potential Buyers

As a home seller, you should strive to make your residence available to as many potential buyers as possible. Thus, if a buyer requests a home showing on short notice, you should be willing to temporarily vacate your residence to accommodate this buyer's request.

In addition, you should try to keep your house neat and tidy. That way, if a buyer requests a showing on short notice, you won't have to worry about scrambling to clean your home.

3. Know What Your Home Is Worth

After you list your house, buyers will read your home listing and set up showings. And if a buyer is truly interested in purchasing your home, he or she likely will submit an offer.

A seller generally has only a limited amount of time to assess an offer and decide whether to accept, reject or counter it. Fortunately, if you conduct a home appraisal, you can find out what your house is currently worth.

With a home appraisal, a property expert will examine your residence, as well as evaluate pertinent housing market data. Next, this property expert will offer a home valuation that helps you understand the true value of your house.

Lastly, if you need assistance as you sell your house, it may be helpful to hire a real estate agent. This housing market professional can teach you about the real estate sector and help you make informed decisions at each stage of the home selling journey.

Take the guesswork out of selling your house – use the aforementioned tips, and you can boost your chances of enjoying a fast and successful home selling experience.





Posted by Cheryl Caldwell on 1/4/2019

If you intend to sell your house, it pays to learn about the home selling process. By doing so, you can understand exactly what it takes to enjoy a seamless home selling experience.

Ultimately, there are three steps to sell your house:

1. Prep Your Residence

Take some time to learn about your residence's strengths and weaknesses. That way, you can identify any problem areas in your house and allocate the necessary time and resources to mitigate any issues that otherwise could slow down your home sale.

In many instances, it is helpful to schedule a home appraisal. During a home appraisal, a property expert will examine your residence both inside and out, as well as evaluate your home in relation to comparable houses in your city or town. Following a home appraisal, you will receive a property valuation that can help you establish a competitive initial asking price for your house.

Also, scrub the floors, clean the kitchen countertops and perform extensive home interior cleaning. And don't forget to mow the front lawn, trim the hedges and complete various home exterior maintenance and upgrades as well.

2. List Your House

Adding your house to the real estate market can be simple, especially if you work with a top-notch real estate agent.

Typically, a real estate agent will meet with you and learn about your home selling goals. He or she then will help you get your house ready for the real estate market, thereby increasing the likelihood that your residence will generate lots of interest from potential buyers.

A real estate agent is a must-have during the home selling journey. This housing market professional is unafraid to provide you with honest, unbiased home selling recommendations as you proceed along the home selling cycle. As a result, a real estate agent can help you optimize the value of your residence, regardless of the housing market's conditions.

3. Negotiate and Accept an Offer

Oftentimes, home showings and open houses will be held to showcase your residence to prospective buyers. If buyers like what they see, it may be only a matter of time before you receive multiple offers on your residence.

If you receive a home offer, you probably will have a short amount of time to decide whether to accept, reject or counter this proposal. Consider your options closely, and if you are not satisfied with an offer, you should not hesitate to walk away from the proposal.

On the other hand, if you receive an offer that you like, you can accept it. At this point, a buyer may perform a home inspection to further assess the condition of your house. And if the inspection goes well, it may be only a few weeks before all of the necessary paperwork is finalized and your closing date arrives.

The home selling cycle may seem like a long, arduous process at first. Fortunately, if you follow the aforementioned steps, you can reap the benefits of a fast, profitable home selling experience.