Cheryl Caldwell - William Raveis - The Dolores Person Group



Posted by Cheryl Caldwell on 11/8/2019

Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!





Posted by Cheryl Caldwell on 10/25/2019

Selling your home can be an exciting time because it usually represents a positive change in your life. Chances are, putting your house on the market means you're moving up in your career, expanding your family, or even retiring.

Regardless of the reason you're selling your home, one thing's for certain: You'll want the process to go as smoothly as possible!

The first step to making that happen involves choosing a real estate agent who's experienced, easy to work with, familiar with your neighborhood, and ready to help you navigate the many twists and turns of selling your home. If this is the first time you've sold a home -- or if you haven't done it in a decade or more -- you'll need lots of advice on everything from pricing your home correctly to enhancing its appearance and making the best possible impression on potential buyers.

Since you usually don't get a second opportunity to make a great first impression, there are two crucial concepts to remember that can make or break your chances of selling your house at the best price and in a relatively short period of time.

Curb Appeal: One of your top objectives in listing your house is to attract as many qualified buyers as you can. The first hurdle you'll need to clear is making your property look inviting from the outside.

Whether you're selling real estate or consumer products, attractive packaging is what catches people's attention and draws them in. The outside appearance of your home and yard is the first thing that triggers either interest or disinterest among prospective buyers. House hunters often make a snap decision in a matter of seconds about whether to pursue a real estate listing, and that decision is typically based on factors like the condition of your lawn, the neatness of your shrubbery, and the appearance of the exterior off your house.

Basic ways to enhance your home's curb appeal would include applying a fresh coat of paint, maintaining a manicured lawn, and -- if the season allows -- placing colorful potted or hanging flowers on your porch or near your front door. Good curb appeal advice would vary, depending on the style, size, layout, and condition of your property, so the best place to turn for customized curb appeal ideas would be your real estate agent.

Home Staging: Most people are familiar with the concept of home staging, but don't necessarily know how to go about it in the most effective way. Part of the problem stems from the fact that homeowners can't objectively look at their own home and see what needs to be improved or changed. Outside opinions, such as those from a professional home stager, Realtor, or home decorator, can be extremely helpful. If you happen to have a friend or relative with a flair for home organizing or decorating, they may be willing to provide you with some productive suggestions, too!





Posted by Cheryl Caldwell on 5/4/2018

There are basically three types of clutter that tend to emerge in most homes, and it usually gets worse as time goes on.

Homeowners often get so used to their own clutter, that it becomes virtually invisible to them.

That's one of the reasons it can be extremely helpful to work with a real estate agent when preparing your home for sale. Not only can an experienced agent provide an objective point of view, but most agents have a trained eye that can spot unsightly clutter "a mile away"!

There are several reasons household clutter is an issue when trying to stage a home for sale. First of all, it's an eyesore. It makes your home look less inviting to prospect buyers, and, in many cases, in makes rooms look smaller. Clutter also makes it more difficult to keep surfaces and floors clean, which is one of the cardinal rules of effectively staging a home.

Three Types of Clutter to Target

There's a delicate balance between having just enough --or too many -- items on countertops and tables. In most cases, it's too much! You're usually better off "erring on the side of sparseness," rather than the other way around. Unless something serves either a decorative or functional purpose (preferably both), it probably should be stored away in a drawer or cabinet. If it weren't for the fact that buyers typically look in closets when touring a home, then that would be an obvious place to hide clutter. However, that's sure to make a bad impression.

When you think of the word "clutter," what's the first thing that comes to mind? A typical mental image is that of a room crowded with too much furniture. That's a common problem with improperly staged homes, and it's a surefire way to send prospective buyers scurrying -- ones who might have otherwise made an offer. Cluttered rooms look smaller, messy, disorganized, and -- in some cases -- chaotic. None of those characteristics are going to create a good feeling in people's minds, which is a primary objective when showing a home to potential buyers.

The third type of clutter, which is also pretty typical, is wall clutter -- specifically: too many paintings, photos, art prints, posters, wall clocks, and other miscellaneous objects which make the walls look "too busy"! For some home sellers, this can be the most difficult aspect of visual clutter to fix because there's an emotional connection to family photographs, children's drawings, and so on.

If you're torn between what to display and what to hide, your real estate agent can be the best source of objective, unbiased advice. In many cases, "less is more," but it pays to get a professional opinion!





Posted by Cheryl Caldwell on 11/17/2017

As a home seller, it is important to keep your house show-ready. By doing so, you can ensure your residence will look great, regardless of when a homebuyer wants to see it.

Ultimately, home staging can make a world of difference for any home seller, at any time. And with the right home staging advice, a home seller can learn what it takes to maintain a house's appearance both inside and out.

When it comes to last-minute home staging, here are three tips that every home seller needs to consider.

1. Illuminate your residence

Open up the shades and let sunlight into your residence – you'll be glad you did. By taking a few minutes to ensure that the shades are open, you can illuminate your residence and transform an ordinary home interior into a dazzling one.

In addition, turn on lights throughout your residence. This will enable you to brighten up each room in your home, thereby increasing the likelihood that homebuyers can see the true beauty of your entire house.

2. Wipe down bathroom and kitchen counters and sinks

Let's face it – messy counters and sinks are eyesores that no homebuyer wants to see. Fortunately, wiping down bathroom and kitchen counters and sinks is a fast, easy way to help your house stand out in homebuyers' eyes.

Keep paper towels or washcloths and a general-purpose cleaner near bathroom and kitchen counters. That way, you can wipe down these surfaces without having to search far and wide to find various home cleaning essentials.

Also, don't forget to remove clutter from in and around a bathroom or kitchen sink. Whether it's dishes in the kitchen sink or leftover toothpaste in the bathroom sink, it pays to be thorough as you complete last-minute preparations for a home showing.

3. Check for odors in your home

Pungent smells that come from a refrigerator or other areas may impact how a homebuyer perceives your house. Thus, you'll want to do a quick odor check as part of your last-minute home staging routine.

Empty any garbage cans as needed. This will allow you to eliminate nasty odors that may be coming from garbage cans.

Furthermore, feel free to use scented candles to deal with tough smells. If you decide to use scented candles, however, make sure the odors that they provide are not too overwhelming.

If you need any extra assistance as you get your house ready for a home showing, don't hesitate to reach out to your real estate agent as well.

Typically, your real estate agent can offer expert advice throughout the home selling journey. He or she will make it easy for you to prep for home showings and stage your home properly. As a result, your real estate agent can increase your chances of receiving the best price for your residence.

As the clock ticks closer to a home showing, there's no need to worry. Use the aforementioned tips, and a home seller can get a house show-ready in a matter of minutes.





Posted by Cheryl Caldwell on 9/23/2016

If you're considering putting your home on the market, one of your first priorities should be making the property look its absolute best -- without spending a pile of money, in the process. Sometimes a do-it-yourself approach is the most economical way to handle home staging, but getting professional advice can help you stay on track, in terms of both money and time. There are a lot of talented and knowledgeable home staging consultants out there, but the benefits of hiring them are not always worth the cost. An advantage of working with a seasoned real estate agent or Realtor is that they have the ability to size up the visual appeal of a home and make recommendations on how to improve it. If they've been in the real estate business for a few years, they've received buyer feedback from literally hundreds of house hunters. As a result, they're very familiar with all the pet peeves potential buyers typically have, such as outdated decor, ugly wallpaper, cluttered living spaces, hideous artwork, tacky wallpaper, inadequate lighting, unpleasant odors, overgrown yards, or any aspect of a property that is cracked, peeling, broken, or in disrepair. Where to Begin With Home Staging If you're looking for free home staging ideas, you can always ask your friends and family for suggestions, but they might be hesitant to give you the unvarnished truth. Not only that, but their taste in decorating or landscaping may be less than exemplary! However, if you do know someone who has a knack for decorating, furniture arrangement, and/or landscaping, then they could be a great source of helpful suggestions, ideas, and inspiration. A good starting point for discovering economical ways to bring out the best in your home is the Internet. You'll get a wealth of practical ideas by Googling the phrase "increasing your home's value." Not only will you learn some useful home staging ideas from reputable websites, but you'll also notice many recurring themes for improving the look and feel of your property. Staging your home effectively involves a combination of common sense, knowledge of home buyer psychology, and the ability to objectively evaluate (and improve upon) a property's marketability. Cost-Effective Home Staging Advice A real estate agent or Realtor who has been showing houses for years has gathered an immense amount of informal feedback on what attracts and repels prospective buyers. While it doesn't take a home staging expert to pick out the obvious issues that need to be addressed, you'd be surprised at what a real estate agent with a trained eye and a few years of experience can notice. Improvements and changes which seem trivial to you may actually have a significant impact on how fast you're able to sell your home. In preparing your property for sale, one of the major factors to consider is the age-old concept of "cost versus benefits". Enhancing the appearance of your home beyond a certain point can produce diminishing returns, so it's a good idea to get a professional opinion when mapping out a house staging strategy. If you're lucky enough not to need any major repairs on your home, then preparing to put your property on the market can be as simple as eliminating clutter, keeping your home impeccably clean, and making sure your lawn is consistently well manicured -- which, of course, is easier said than done! A fresh coat of paint, here and there, can also make a world of difference, when it comes to making a positive first impression on potential buyers.