Cheryl Caldwell - William Raveis - The Dolores Person Group



Posted by Cheryl Caldwell on 6/11/2021

Putting your house on the market is a lot like preparing to host a holiday party; you want to make the best possible impression on people without having to spend a small fortune in the process!

Assuming your home is not drastically outdated or in disrepair, there are a lot of simple things you can do to make it more appealing to visitors.

For a lot of reasons, the kitchen is one of the most important rooms of the house. The impression your kitchen makes on potential buyers can easily make or break your chances for a quick sale. Although everyone's looking for different features in a home, it will always be to your advantage to spend a little extra time sprucing up your kitchen.

While it may not be practical or affordable to give your kitchen a complete makeover, here are a few simple ideas for enhancing its overall appeal.

Lighting affects perception: As a home seller, one of your primary objectives is to create an environment that's comfortable, attractive, and relaxing. Lighting, both natural and artificial, can play a big role in how people perceive your home. If you're fortunate enough to have sunny weather on days when your house is being shown, it will be easier to present your kitchen and other rooms to their best advantage. By letting in a lot of natural sunlight, colors tend to be more vibrant and your home's mood will be a lot more positive. Turning on electrical lights can also help give your living space a more cheerful feeling.

Cleanliness is crucial: Although the "grunge factor" is something you want to avoid anywhere in your house, prospective buyers will pay special attention to the cleanliness of your kitchen and bathrooms. Thoroughly cleaning counter tops, floors, sinks, and appliances will go a long way toward making a positive impression. If you can use cleansers that have a mild, natural-smelling fragrance -- like citrus, for example -- then you won't risk turning people off with the overpowering smell of harsh chemicals or artificial scents.

Staging your kitchen: A few things you can do to make your kitchen look more inviting and memorable include adding touches like a vase of fresh flowers, a bowl of colorful fruit, and a green plant or two. Removing distracting clutter from counter tops, tables, and desks can also help give your kitchen a more organized, tidy, and spacious appearance.

If your refrigerator door is covered with outdated children's drawings, coupons, photographs, and other miscellaneous memorabilia, it might be worth your time to weed that out a little bit! Not only does it detract from the beauty of your kitchen, but it also makes it impossible to clean the door of your fridge. Another tip to keep in mind is that too many personal items on display make it more difficult for prospects to visualize living in your home -- which is the first step to winning them over as buyers.





Posted by Cheryl Caldwell on 12/25/2020

Creating curb appeal is an essential ingredient to attracting potential buyers to a house for sale. Similar to the concept of "dressing for success," when you make a strong first impression, your chances for producing positive results are greatly enhanced.

Looking good from the outside is the first step to capturing people's interest, but that's only the first of several hurdles that you have to clear. The last thing you want to do as a home seller is disappoint prospective buyers when they start looking around inside. That's why it's important to start strong and finish strong! While that may be easier said than done, it's a principle of success you can't afford to ignore.

Once you put your house on the market, there are two factors that could potentially work against you: the elements of time and competition.

  • Time is of the essence: Time can either be your friend or your adversary, depending on how long your house has been on the market. When house hunters see the words "just listed," it creates a feeling of excitement and urgency. For many eager home buyers, those two words mean there's a fresh opportunity to discover the house of their dreams... or at least a reasonable facsimile! It's especially enticing to frustrated buyers who have already looked at a lot of homes, without having found the right one yet. When a new house is listed and put on the market, couples will be thinking and saying "Maybe this house will be the one!" Your challenge as a home seller is to do everything possible and cost-effective to live up to their expectations! An important factor to keep in mind is that the longer a house is on the market, the less appealing it generally is to prospective buyers. Once a house has been languishing on the market for more than a couple months or so, it also puts the sellers at a negotiating disadvantage.
  • Competition is a fact of life: Buying a house is weighty decision. No one takes it lightly, and few buyers are going to make an offer on a house if they haven't looked at several others, too. Well-organized house hunters will have wish lists, "must have" requirements, and detailed notes and recollections about how each house stacks up. So it's important to work with your real estate agent to present your home in its best possible light. When your home compares favorably to other similar properties on market, your chances of getting it sold within a reasonable period of time are greatly improved.
Maintaining an appealing exterior will help give you an inside track in the competitive real estate market, but making sure your property is in good shape from top to bottom will often be the deciding factor in how soon you get to the finish line!





Posted by Cheryl Caldwell on 11/8/2019

Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!





Posted by Cheryl Caldwell on 10/25/2019

Selling your home can be an exciting time because it usually represents a positive change in your life. Chances are, putting your house on the market means you're moving up in your career, expanding your family, or even retiring.

Regardless of the reason you're selling your home, one thing's for certain: You'll want the process to go as smoothly as possible!

The first step to making that happen involves choosing a real estate agent who's experienced, easy to work with, familiar with your neighborhood, and ready to help you navigate the many twists and turns of selling your home. If this is the first time you've sold a home -- or if you haven't done it in a decade or more -- you'll need lots of advice on everything from pricing your home correctly to enhancing its appearance and making the best possible impression on potential buyers.

Since you usually don't get a second opportunity to make a great first impression, there are two crucial concepts to remember that can make or break your chances of selling your house at the best price and in a relatively short period of time.

Curb Appeal: One of your top objectives in listing your house is to attract as many qualified buyers as you can. The first hurdle you'll need to clear is making your property look inviting from the outside.

Whether you're selling real estate or consumer products, attractive packaging is what catches people's attention and draws them in. The outside appearance of your home and yard is the first thing that triggers either interest or disinterest among prospective buyers. House hunters often make a snap decision in a matter of seconds about whether to pursue a real estate listing, and that decision is typically based on factors like the condition of your lawn, the neatness of your shrubbery, and the appearance of the exterior off your house.

Basic ways to enhance your home's curb appeal would include applying a fresh coat of paint, maintaining a manicured lawn, and -- if the season allows -- placing colorful potted or hanging flowers on your porch or near your front door. Good curb appeal advice would vary, depending on the style, size, layout, and condition of your property, so the best place to turn for customized curb appeal ideas would be your real estate agent.

Home Staging: Most people are familiar with the concept of home staging, but don't necessarily know how to go about it in the most effective way. Part of the problem stems from the fact that homeowners can't objectively look at their own home and see what needs to be improved or changed. Outside opinions, such as those from a professional home stager, Realtor, or home decorator, can be extremely helpful. If you happen to have a friend or relative with a flair for home organizing or decorating, they may be willing to provide you with some productive suggestions, too!





Posted by Cheryl Caldwell on 5/4/2018

There are basically three types of clutter that tend to emerge in most homes, and it usually gets worse as time goes on.

Homeowners often get so used to their own clutter, that it becomes virtually invisible to them.

That's one of the reasons it can be extremely helpful to work with a real estate agent when preparing your home for sale. Not only can an experienced agent provide an objective point of view, but most agents have a trained eye that can spot unsightly clutter "a mile away"!

There are several reasons household clutter is an issue when trying to stage a home for sale. First of all, it's an eyesore. It makes your home look less inviting to prospect buyers, and, in many cases, in makes rooms look smaller. Clutter also makes it more difficult to keep surfaces and floors clean, which is one of the cardinal rules of effectively staging a home.

Three Types of Clutter to Target

There's a delicate balance between having just enough --or too many -- items on countertops and tables. In most cases, it's too much! You're usually better off "erring on the side of sparseness," rather than the other way around. Unless something serves either a decorative or functional purpose (preferably both), it probably should be stored away in a drawer or cabinet. If it weren't for the fact that buyers typically look in closets when touring a home, then that would be an obvious place to hide clutter. However, that's sure to make a bad impression.

When you think of the word "clutter," what's the first thing that comes to mind? A typical mental image is that of a room crowded with too much furniture. That's a common problem with improperly staged homes, and it's a surefire way to send prospective buyers scurrying -- ones who might have otherwise made an offer. Cluttered rooms look smaller, messy, disorganized, and -- in some cases -- chaotic. None of those characteristics are going to create a good feeling in people's minds, which is a primary objective when showing a home to potential buyers.

The third type of clutter, which is also pretty typical, is wall clutter -- specifically: too many paintings, photos, art prints, posters, wall clocks, and other miscellaneous objects which make the walls look "too busy"! For some home sellers, this can be the most difficult aspect of visual clutter to fix because there's an emotional connection to family photographs, children's drawings, and so on.

If you're torn between what to display and what to hide, your real estate agent can be the best source of objective, unbiased advice. In many cases, "less is more," but it pays to get a professional opinion!







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