Cheryl Caldwell - William Raveis - The Dolores Person Group



Posted by Cheryl Caldwell on 7/24/2020

It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.





Posted by Cheryl Caldwell on 6/21/2019

If you recently added your house to the real estate market, it may be only a matter of time before you sell your house. In fact, if you know what to expect after a home listing is published, you can plan accordingly for all stages of the home selling journey.

Now, let's take a look at three tips to help you prepare for the home selling process.

1. Craft an Engaging and Informative Home Listing

Oftentimes, a home listing may dictate a seller's success. If a seller creates a listing that fails to effectively highlight a house's benefits, buyers may shy away from the residence altogether. On the other hand, a seller who crafts an engaging and informative listing can increase the probability of a fast, profitable home selling experience.

Your home listing should include relevant information about your residence, including details about your house's age and condition. Also, it may be beneficial to include high-resolution photographs of your house to help buyers envision what life may be like if they purchase your residence.

There is no need to stretch the truth in your home listing, either. Because if you fail to provide homebuyers with accurate information about your home – and these buyers discover "hidden" home problems during an inspection – you ultimately may put a potential home sale in jeopardy.

2. Make Your Home Available to Potential Buyers

As a home seller, you should strive to make your residence available to as many potential buyers as possible. Thus, if a buyer requests a home showing on short notice, you should be willing to temporarily vacate your residence to accommodate this buyer's request.

In addition, you should try to keep your house neat and tidy. That way, if a buyer requests a showing on short notice, you won't have to worry about scrambling to clean your home.

3. Know What Your Home Is Worth

After you list your house, buyers will read your home listing and set up showings. And if a buyer is truly interested in purchasing your home, he or she likely will submit an offer.

A seller generally has only a limited amount of time to assess an offer and decide whether to accept, reject or counter it. Fortunately, if you conduct a home appraisal, you can find out what your house is currently worth.

With a home appraisal, a property expert will examine your residence, as well as evaluate pertinent housing market data. Next, this property expert will offer a home valuation that helps you understand the true value of your house.

Lastly, if you need assistance as you sell your house, it may be helpful to hire a real estate agent. This housing market professional can teach you about the real estate sector and help you make informed decisions at each stage of the home selling journey.

Take the guesswork out of selling your house – use the aforementioned tips, and you can boost your chances of enjoying a fast and successful home selling experience.







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